Traditionally, strong cheekbones have been considered signs of beauty because they add to the definition of the face and help improve facial harmony. In addition, malar implants may give a more youthful appearance to the face and can enhance the results of a facelift.

The implant is made of medical-grade plastic in a roughly triangular shape. The incisions are done through the mouth, the implants are surgically introduced and positioned over the cheekbones, and stitched in place. Six days later, the stitches are removed. This procedure can be performed under local anesthesia. This procedure may be done alone or in conjunction with excision of fat from the cheeks.